Most people tend to think that marketing is about just advertising or sales, this bound to be true, but we’re talking about decades ago.
Nowadays, marketing is key to the future of big companies and this is the reason why it is becoming a central focus; something more than just advertising, it became quite simple but still powerful. It’s not just communications, or publicity, it is about the way you and people think about a business.
What is a business ultimate source of profits? Customers.
They are at the foundation of every company, and this new marketing concept is fairly simple…
Per Douglas McGregor, there are two types of leadership styles, Theory X & Theory Y.
With Theory X, you’re more likely to create a tit for tat culture. Leaders believe that people — by default — are not motivated and need to have an incentive or a punishment to perform. They also believe that people need to be monitored, good work has to be rewarded and bad work needs punishment.
On the other side of the spectrum, you’ll find the Theory Y leadership, based on the ridiculous idea that people are willing to contribute and are self motivated to make…